Free shipping $95+ · Free gift $120+

Salon-secret Italian haircare, now in your bathroom.

The formulas Italian stylists have used for decades, impossible to buy in the US until now.

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4.9 / 5 · 10,000+ shoppers Exclusive US importer Ships from the US

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Choose your Italian house.

Bestsellers

Loved by our community.

The formulas customers reorder the most, pulled live from our shelves.

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Envie

Luxury SOS Express Crystal Cream

$24.00

Envie

Luxury SOS Express Revitalizing Mask

$26.00

Envie

Luxury SOS Express Revitalizing Shampoo

$24.00

Envie

Luxury Milk Protein Hidra Shampoo

$20.00

Envie

Luxury Milk Protein Hidra Mask

$20.00

Envie

Luxury 2 Phases Hair Protectant

$32.99

Envie

Luxury All in One Cream

$32.00

Envie

Luxury Anti-frizz

$28.00

I Rituali

Curated Italian rituals

Three-step regimens composed with Italy's finest houses. Save 15%, applied automatically at checkout.

View all rituals

N° 01Save 15%

Envie

Envie Luxury Keratin Set

The ritual

A restorative trio for fine, fragile and colour-treated hair. Keratin and linseed rebuild the strand from within, leaving weightless body and a polished, salon-fresh finish.

Envie

Luxury Keratin Thin & Fragile Shampoo

4.7(215)

For thin and fragile treated hair Cleanser shampoo with keratin

$20.00View

Envie

Luxury Keratin Thin & Fragile Mask

5.0(668)

For thin and fragile treated hair Capillary mask with high concentration of keratin

$22.00View

Envie

Luxury Keratin Thin & Fragile Restructuring Lotion

4.8(431)

No rinse treatment Restructuring lotion for hair with keratin and flaxseed without rinsing

$50.00View

$78.20$92.00

You save $13.80 · 15% off the set

Discover

N° 02Save 15%

Envie

Envie Luxury SOS Express Set

The ritual

An express rescue ritual for stressed, thirsty lengths. Three steps flood the hair with moisture, seal split ends and leave a mirror-smooth blow-dry in minutes.

Envie

Luxury SOS Express Revitalizing Shampoo

4.7(525)

Envie, Shampoo

$24.00View

Envie

Luxury SOS Express Revitalizing Mask

5.0(158)

Envie, Hair Mask

$26.00View

Envie

Luxury SOS Express Crystal Cream

5.0(288)

Envie, Hair Styling

$24.00View

$62.90$74.00

You save $11.10 · 15% off the set

Discover

N° 03Save 15%

Meoro Luxury

Meoro Curl Defining Bundle

The ritual

A vegan curl ritual built for definition without crunch. Cream cleansing, deep conditioning and an elasticising finish bring every coil bounce, shine and lasting hydration.

Meoro

Cleansing Cream Shampoo

5.0(583)

Cleansing Shampoo Cream shampoo for immediate treating, conditioning, polishing and regenerating

$36.00View

Meoro

Cream Conditioner

4.9(597)

Meoro, Conditioner

$36.00View

Meoro

Elasticizer & Defining Curls

4.6(549)

Meoro, Hair Styling

$50.00View

$103.70$122.00

You save $18.30 · 15% off the set

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N° 04Save 15%

Envie

Envie Vegan Frizzy & Dry Hair Set

The ritual

A vegan hydration ritual for frizz-prone, moisture-hungry hair. Botanical oils and humectants discipline unruly strands and hold them glossy and smooth through humidity.

Envie

Vegan Hair Care Frizzy & Dry Shampoo

4.9(137)

Envie, Shampoo

$38.00View

Envie

Vegan Hair Care Frizzy & Dry Conditioner

5.0(678)

Envie, Conditioner

$36.00View

Envie

Vegan Hair Care Frizzy & Dry Mask

4.7(210)

Envie, Hair Mask

$38.00View

$95.20$112.00

You save $16.80 · 15% off the set

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Highly rated

4.9 / 5

From 2,500+ verified customer reviews

"The founder clearly cares. You can feel it in the details — the packaging, the notes, the follow-up."

Hazel D.

Rome, Italy

"My mother is Italian and approves. That is the highest compliment I can give any brand."

Rachel G.

Verona, Italy

"Philip Martin's is worth the hype. Clean, minimalist, effective. My scalp has never felt this balanced."

Amelia B.

Stockholm, SE

"Sikelia sunscreen is unreal — no white cast, no film, just glow. Bringing it on every trip from now on."

Valentina L.

Seattle, USA

"Philip Martin's is worth the hype. Clean, minimalist, effective. My scalp has never felt this balanced."

Evelyn L.

Dubai, UAE

"I keep gifting these to friends. Everyone asks where I found them. Now they know: Dall'Italia."

Avery S.

Milan, Italy

"The AI analysis was scary accurate. The routine it built me is now a non-negotiable part of my week."

Claire N.

Houston, USA

"Authentic Italian salon quality delivered to my door. Shipping was fast, packaging feels premium. Will repurchase."

Genesis V.

Verona, Italy

"Three weeks in and the difference is incredible. Less frizz, more shine, and it smells like a Florentine garden."

Leila C.

Atlanta, USA

"Authentic Italian salon quality delivered to my door. Shipping was fast, packaging feels premium. Will repurchase."

Charlotte D.

Phoenix, USA

"Everyday for Future refill pouches are genius — luxury without waste. My whole bathroom is switching over."

Stella E.

San Diego, USA

"I keep gifting these to friends. Everyone asks where I found them. Now they know: Dall'Italia."

Ava R.

Seattle, USA

"The founder clearly cares. You can feel it in the details — the packaging, the notes, the follow-up."

Hazel D.

Rome, Italy

"My mother is Italian and approves. That is the highest compliment I can give any brand."

Rachel G.

Verona, Italy

"Philip Martin's is worth the hype. Clean, minimalist, effective. My scalp has never felt this balanced."

Amelia B.

Stockholm, SE

"Sikelia sunscreen is unreal — no white cast, no film, just glow. Bringing it on every trip from now on."

Valentina L.

Seattle, USA

"Philip Martin's is worth the hype. Clean, minimalist, effective. My scalp has never felt this balanced."

Evelyn L.

Dubai, UAE

"I keep gifting these to friends. Everyone asks where I found them. Now they know: Dall'Italia."

Avery S.

Milan, Italy

"The AI analysis was scary accurate. The routine it built me is now a non-negotiable part of my week."

Claire N.

Houston, USA

"Authentic Italian salon quality delivered to my door. Shipping was fast, packaging feels premium. Will repurchase."

Genesis V.

Verona, Italy

"Three weeks in and the difference is incredible. Less frizz, more shine, and it smells like a Florentine garden."

Leila C.

Atlanta, USA

"Authentic Italian salon quality delivered to my door. Shipping was fast, packaging feels premium. Will repurchase."

Charlotte D.

Phoenix, USA

"Everyday for Future refill pouches are genius — luxury without waste. My whole bathroom is switching over."

Stella E.

San Diego, USA

"I keep gifting these to friends. Everyone asks where I found them. Now they know: Dall'Italia."

Ava R.

Seattle, USA

AI Hair Analysis

Not sure where to start? Let our AI build your ritual in 60 seconds.

Upload a photo, answer a few questions and get a personalised three-step Italian hair ritual, cleanse, treat, style, drawn from our full brand portfolio.

AI Hair Analysis

Take a pic and let our AI analyse your hair and recommend the best products.

Your ritual

Luxury SOS Express Crystal Cream

Luxury SOS Express Revitalizing Mask

Luxury SOS Express Revitalizing Shampoo

#DallItaliaAtHome

Shop the ritual, straight from Instagram

Real results from our community, every video is shoppable. Tap to add the exact product, set or house featured.

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Meoro Luxury · 3-step set
Meoro Curl Defining Bundle
Save 15%$103.70 ~~$122.00~~
Shop the set
Shop the set

Envie · 3-step set
Envie Luxury Keratin Set
Save 15%$78.20 ~~$92.00~~
Shop the set
Shop the set

Sali Di ISCHIA
Face Cream Nourishing & Repairing
$18.00
View product
View product

Sali Di ISCHIA
Face Cream Nourishing & Repairing
$18.00
View product
View product

Italian house · Milan, Italy
Meoro
Colour, precision, luxury.
Explore 33 products
Explore 33 products

Italian house · Milan, Italy
Meoro
Colour, precision, luxury.
Explore 33 products
Explore 33 products

Italian house · Italy
Solano
Italian professional hair tools.
Explore 7 products
Explore 7 products

Envie · 3-step set
Envie Vegan Frizzy & Dry Hair Set
Save 15%$95.20 ~~$112.00~~
Shop the set
Shop the set

Why Dall'Italia

Italy's finest beauty houses, only here.

For decades, these formulas stayed behind salon doors in Bologna, Florence and Milan. We're the exclusive US importer for every brand you'll find on Dall'Italia, authentic, certified, and shipped direct.

US Exclusive

Italian brands you can't buy anywhere else in America.

Dall'Italia holds the exclusive US distribution rights for every house we carry. What you see here isn't on Amazon, isn't in Sephora, it's only here.

Salon-grade formulas

The formulas Italian stylists reach for behind the chair.

Italy has quietly led professional beauty for a century, cold-processed oils, keratin from Bologna labs, botanicals from Sicilian farms. Concentrations pros use, in bottles built for your bathroom.

Authentic & certified

Direct from the Italian ateliers. No greymarket, no dilution.

Every batch ships from the original manufacturer to our US warehouse. Same product, same expiration, same experience as buying it in Milan.

Free shipping

On every order over $95

Ships fast from our US warehouse. No customs, no surprises.

Gift at $120

Free Luxury Hair & Body Perfume

Our most-reordered Italian scent, automatically added to your cart at $0.

One free Italian gift on every order over $120, no code needed.

Shop all products

Direct from Italy

Your Italian bathroom, one bottle at a time.

Explore the full portfolio, or let our AI build your personal ritual in a minute.

Shop all products Take the hair quiz

"For decades, the best Italian formulas never left the salon. We're changing that."

The Dall'Italia team