Free shipping $95+ · Free gift $120+

Salon-secret Italian haircare, now in your bathroom.

The formulas Italian stylists have used for decades, impossible to buy in the US until now. Direct from the ateliers, authenticated and certified.

"I always wished I could buy Italian-grade products in the US. They were never available here before — until Dall'Italia."

Over 10,000 people shop with Dall'Italia for their haircare needs

Start free AI hair analysis Voted by our community

As seen in

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Bestsellers

Loved by our community.

The formulas customers reorder the most, pulled live from our shelves.

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Envie

Luxury SOS Express Crystal Cream

$24.00

Envie

Luxury SOS Express Revitalizing Mask

$26.00

Envie

Luxury SOS Express Revitalizing Shampoo

$24.00

Envie

Luxury Milk Protein Hidra Shampoo

$20.00

Envie

Luxury Milk Protein Hidra Mask

$20.00

Envie

Luxury 2 Phases Hair Protectant

$32.99

Envie

Luxury All in One Cream

$32.00

Envie

Luxury Anti-frizz

$28.00

Made in Italy

The formulas Italy kept for herself.

For decades the finest Italian formulations lived behind salon doors in Milan, Naples and Palermo, never sold to the public. Dall'Italia holds the exclusive rights to bring them to America, certified and shipped direct from Italy.

Discover the houses

#DallItaliaAtHome

Shop the ritual, straight from Instagram

Real results from our community, every video is shoppable. Tap to add the exact product, set or house featured.

Follow @dallitalia

Meoro Luxury · 3-step set
Meoro Curl Defining Bundle
Save 15%$103.70 ~~$122.00~~
Shop the set
Shop the set

Cleansing Cream Shampoo — Meoro Luxury · 3-step set
Meoro Curl Defining Bundle
Save 15%$103.70 ~~$122.00~~
Shop the set
Shop the set

Envie · 3-step set
Envie Luxury Keratin Set
Save 15%$78.20 ~~$92.00~~
Shop the set
Shop the set

Luxury Keratin Thin & Fragile Shampoo — Envie · 3-step set
Envie Luxury Keratin Set
Save 15%$78.20 ~~$92.00~~
Shop the set
Shop the set

Sali Di ISCHIA
Face Cream Nourishing & Repairing
$18.00
View product
View product

Sali Di ISCHIA
Face Cream Nourishing & Repairing
$18.00
View product
View product

Italian house · Milan, Italy
Meoro
Colour, precision, luxury.
Explore 33 products
Explore 33 products

Italian house · Milan, Italy
Meoro
Colour, precision, luxury.
Explore 33 products
Explore 33 products

Italian house · Italy
Solano
Italian professional hair tools.
Explore 7 products
Explore 7 products

Envie · 3-step set
Envie Vegan Frizzy & Dry Hair Set
Save 15%$95.20 ~~$112.00~~
Shop the set
Shop the set

Vegan Hair Care Frizzy & Dry Shampoo — Envie · 3-step set
Envie Vegan Frizzy & Dry Hair Set
Save 15%$95.20 ~~$112.00~~
Shop the set
Shop the set

Verified by shoppers

Italian formulas you couldn't find here, until now.

For years these brands lived only in Italian salons and pharmacies. Dall'Italia imports them directly so you can finally shop the real thing.

"I used to hoard Me Oro every time I flew through Milan. Now I reorder from my couch in Brooklyn, finally, the real thing without the plane ticket."

Sofia M.

Brooklyn, USA

"Envie was the brand my Roman colorist swore by, but you couldn't find it stateside. Dall'Italia changed that, my hair has never felt this strong."

Daniela R.

Miami, USA

"Sali di Ischia was a secret only Italian women seemed to know. Now it's on my bathroom shelf, and my skin honestly glows differently."

Elena K.

Chicago, USA

"Philip Martin's transformed my scalp, and I only discovered it because Dall'Italia imports it directly. No more begging friends in Milan to ship products."

Chiara T.

Los Angeles, USA

"Sikelia sunscreen was impossible to buy outside Sicily. Having it delivered here feels like a little luxury heist, authenticated and certified, too."

Isabella N.

Austin, USA

"My nonna used Everyday for Future before it had a name. Now I get the same Italian formulas in refill pouches without flying to Verona."

Francesca P.

Denver, USA

AI Hair Analysis

Not sure where to start? Let our AI build your ritual in 60 seconds.

Upload a photo, answer a few questions and get a personalised three-step Italian hair ritual, cleanse, treat, style, drawn from our full brand portfolio.

AI Hair Analysis

Take a pic and let our AI analyse your hair and recommend the best products.

Your ritual

Luxury SOS Express Crystal Cream

Luxury SOS Express Revitalizing Mask

Luxury SOS Express Revitalizing Shampoo

Shop by ritual

Collections built around what your hair needs.

Every product in our house is tagged by concern, repair, hydration, frizz, curls, so you can find your ritual in seconds.

All collections

Repair & Reconstruct

For damaged, over-processed hair.

Hydration

Deep nourishment for thirsty strands.

Anti-Frizz

Glass-like smoothness, Italian precision.

Curls & Waves

Definition, bounce and moisture.

The Italian ritual

Beauty here is a discipline, not a shortcut.

An Italian woman does not chase results. She keeps a ritual: a few exceptional products, used with intention, morning and night. That patience is what you feel in the hair, in the skin, in the way she carries herself.

Build your ritual

This week's obsessions

What Italy is reaching for right now.

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Envie

Luxury Mousse Cream

$32.99

Envie

Luxury Keratin Thin & Fragile Shampoo

$20.00

Envie

Luxury Keratin Thin & Fragile Mask

$22.00

Envie

Luxury Chromactive Color Defender Shampoo

$20.00

I Rituali

Curated Italian rituals

Three-step regimens composed with Italy's finest houses. Save 15%, applied automatically at checkout.

View all rituals

N° 01Save 15%

Envie

Envie Luxury Keratin Set

The ritual

A restorative trio for fine, fragile and colour-treated hair. Keratin and linseed rebuild the strand from within, leaving weightless body and a polished, salon-fresh finish.

Envie

Luxury Keratin Thin & Fragile Shampoo

4.7(215)

For thin and fragile treated hair Cleanser shampoo with keratin

$20.00View

Envie

Luxury Keratin Thin & Fragile Mask

5.0(668)

For thin and fragile treated hair Capillary mask with high concentration of keratin

$22.00View

Envie

Luxury Keratin Thin & Fragile Restructuring Lotion

4.8(431)

No rinse treatment Restructuring lotion for hair with keratin and flaxseed without rinsing

$50.00View

$78.20$92.00

You save $13.80 · 15% off the set

Discover

N° 02Save 15%

Envie

Envie Luxury SOS Express Set

The ritual

An express rescue ritual for stressed, thirsty lengths. Three steps flood the hair with moisture, seal split ends and leave a mirror-smooth blow-dry in minutes.

Envie

Luxury SOS Express Revitalizing Shampoo

4.7(525)

Envie, Shampoo

$24.00View

Envie

Luxury SOS Express Revitalizing Mask

5.0(158)

Envie, Hair Mask

$26.00View

Envie

Luxury SOS Express Crystal Cream

5.0(288)

Envie, Hair Styling

$24.00View

$62.90$74.00

You save $11.10 · 15% off the set

Discover

N° 03Save 15%

Meoro Luxury

Meoro Curl Defining Bundle

The ritual

A vegan curl ritual built for definition without crunch. Cream cleansing, deep conditioning and an elasticising finish bring every coil bounce, shine and lasting hydration.

Meoro

Cleansing Cream Shampoo

5.0(583)

Cleansing Shampoo Cream shampoo for immediate treating, conditioning, polishing and regenerating

$36.00View

Meoro

Cream Conditioner

4.9(597)

Meoro, Conditioner

$36.00View

Meoro

Elasticizer & Defining Curls

4.6(549)

Meoro, Hair Styling

$50.00View

$103.70$122.00

You save $18.30 · 15% off the set

Discover

N° 04Save 15%

Envie

Envie Vegan Frizzy & Dry Hair Set

The ritual

A vegan hydration ritual for frizz-prone, moisture-hungry hair. Botanical oils and humectants discipline unruly strands and hold them glossy and smooth through humidity.

Envie

Vegan Hair Care Frizzy & Dry Shampoo

4.9(137)

Envie, Shampoo

$38.00View

Envie

Vegan Hair Care Frizzy & Dry Conditioner

5.0(678)

Envie, Conditioner

$36.00View

Envie

Vegan Hair Care Frizzy & Dry Mask

4.7(210)

Envie, Hair Mask

$38.00View

$95.20$112.00

You save $16.80 · 15% off the set

Discover

The houses we curate

Family ateliers from Bologna, Florence, Milan and Sicily.

We hand-pick the Italian beauty houses trusted by professional stylists, and hold the exclusive US distribution rights for each one.

Bologna, Italy

Envie

Professional Italian haircare, since 1974.

Discover the house

Florence, Italy

Philip Martin's

Organic Italian salon craft.

Discover the house

Milan, Italy

Meoro

Colour, precision, luxury.

Discover the house

Sicily, Italy

Sikelia

Sicilian perfumery.

Discover the house

Ischia, Italy

Sali di Ischia

Thermal skincare from Ischia's volcanic waters.

Discover the house

Italy

Everyday for Future

Clean beauty for daily rituals.

Discover the house

Philip Martin's heritage Italian salon collection on marble

Heritage Italian craft

Salon-grade. Salon-secret. Now yours.

Nowhere else in the USA

Heritage Italian beauty houses you can't find outside Italy.

For generations, these formulas lived behind the salon doors of Bologna, Florence, Milan and Sicily, reserved for stylists who understood that Italian haircare is a craft, not a category. Dall'Italia is the only place in America to buy them.

We don't carry mass-market Italian-inspired labels. We import the real houses: family-owned ateliers with decades of formulation heritage, professional-grade concentrations, and certifications you won't find on a drugstore shelf.

Exclusive US importer

Every brand on Dall'Italia is available only here.

Authentic & certified

Direct from the manufacturer. No greymarket.

Salon-level grade

Professional concentrations, not watered-down retail versions.

Shipped from Italy to you

Stored in our US warehouse for fast, reliable delivery.

Shop the houses Discover Philip Martin's

Highly rated

4.9 / 5

From 2,500+ verified customer reviews

"The founder clearly cares. You can feel it in the details — the packaging, the notes, the follow-up."

Hazel D.

Rome, Italy

"My mother is Italian and approves. That is the highest compliment I can give any brand."

Rachel G.

Verona, Italy

"Philip Martin's is worth the hype. Clean, minimalist, effective. My scalp has never felt this balanced."

Amelia B.

Stockholm, SE

"Sikelia sunscreen is unreal — no white cast, no film, just glow. Bringing it on every trip from now on."

Valentina L.

Seattle, USA

"Philip Martin's is worth the hype. Clean, minimalist, effective. My scalp has never felt this balanced."

Evelyn L.

Dubai, UAE

"I keep gifting these to friends. Everyone asks where I found them. Now they know: Dall'Italia."

Avery S.

Milan, Italy

"The AI analysis was scary accurate. The routine it built me is now a non-negotiable part of my week."

Claire N.

Houston, USA

"Authentic Italian salon quality delivered to my door. Shipping was fast, packaging feels premium. Will repurchase."

Genesis V.

Verona, Italy

"Three weeks in and the difference is incredible. Less frizz, more shine, and it smells like a Florentine garden."

Leila C.

Atlanta, USA

"Authentic Italian salon quality delivered to my door. Shipping was fast, packaging feels premium. Will repurchase."

Charlotte D.

Phoenix, USA

"Everyday for Future refill pouches are genius — luxury without waste. My whole bathroom is switching over."

Stella E.

San Diego, USA

"I keep gifting these to friends. Everyone asks where I found them. Now they know: Dall'Italia."

Ava R.

Seattle, USA

"The founder clearly cares. You can feel it in the details — the packaging, the notes, the follow-up."

Hazel D.

Rome, Italy

"My mother is Italian and approves. That is the highest compliment I can give any brand."

Rachel G.

Verona, Italy

"Philip Martin's is worth the hype. Clean, minimalist, effective. My scalp has never felt this balanced."

Amelia B.

Stockholm, SE

"Sikelia sunscreen is unreal — no white cast, no film, just glow. Bringing it on every trip from now on."

Valentina L.

Seattle, USA

"Philip Martin's is worth the hype. Clean, minimalist, effective. My scalp has never felt this balanced."

Evelyn L.

Dubai, UAE

"I keep gifting these to friends. Everyone asks where I found them. Now they know: Dall'Italia."

Avery S.

Milan, Italy

"The AI analysis was scary accurate. The routine it built me is now a non-negotiable part of my week."

Claire N.

Houston, USA

"Authentic Italian salon quality delivered to my door. Shipping was fast, packaging feels premium. Will repurchase."

Genesis V.

Verona, Italy

"Three weeks in and the difference is incredible. Less frizz, more shine, and it smells like a Florentine garden."

Leila C.

Atlanta, USA

"Authentic Italian salon quality delivered to my door. Shipping was fast, packaging feels premium. Will repurchase."

Charlotte D.

Phoenix, USA

"Everyday for Future refill pouches are genius — luxury without waste. My whole bathroom is switching over."

Stella E.

San Diego, USA

"I keep gifting these to friends. Everyone asks where I found them. Now they know: Dall'Italia."

Ava R.

Seattle, USA

From the source

Sicilian sun, Ischian salt, Tuscan botanicals.

Every house we carry works with ingredients from the land that raised it. Nothing is reformulated for export and nothing is diluted for volume. What arrives at your door is exactly what leaves the Italian atelier.

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Why Dall'Italia

Italy's finest beauty houses, only here.

For decades, these formulas stayed behind salon doors in Bologna, Florence and Milan. We're the exclusive US importer for every brand you'll find on Dall'Italia, authentic, certified, and shipped direct.

US Exclusive

Italian brands you can't buy anywhere else in America.

Dall'Italia holds the exclusive US distribution rights for every house we carry. What you see here isn't on Amazon, isn't in Sephora, it's only here.

Salon-grade formulas

The formulas Italian stylists reach for behind the chair.

Italy has quietly led professional beauty for a century, cold-processed oils, keratin from Bologna labs, botanicals from Sicilian farms. Concentrations pros use, in bottles built for your bathroom.

Authentic & certified

Direct from the Italian ateliers. No greymarket, no dilution.

Every batch ships from the original manufacturer to our US warehouse. Same product, same expiration, same experience as buying it in Milan.

Free shipping

On every order over $95

Ships fast from our US warehouse. No customs, no surprises.

Gift at $120

Free Luxury Hair & Body Perfume

Our most-reordered Italian scent, automatically added to your cart at $0.

One free Italian gift on every order over $120, no code needed.

Shop all products

Direct from Italy

Your Italian bathroom, one bottle at a time.

Explore the full portfolio, or let our AI build your personal ritual in a minute.

Shop all products Take the hair quiz

"For decades, the best Italian formulas never left the salon. We're changing that."

The Dall'Italia team